Pedalling Through Tuscany
Tuscany is a paradise for enthusiasts of cyclotourism as it boasts a good network of roads and paths and has little traffic, inviting cyclists to venture amid landscapes seemingly from yesteryear. The possibilities are endless and there are routes for all difficulty ratings. In this post we cover a route from Siena to Florence in two or three stages – depending on how fit you are – crossing a region where one of the world’s most famous red wines is produced – Chianti. With beginners in mind, we have chosen an easy itinerary stretching for 95 km. While it does include slopes, particularly in the area known as Colline del Chianti, you will find it is well worth the effort, as the route takes you through a stunning countryside, and inquiring travellers will be rewarded with amazing stories and local hosts eager to help and strike up conversation. There are exquisite culinary experiences awaiting you, too.
Jewels of Tuscany
As soon as you land at Florence’s international airport, head for the city’s historic centre. If you choose a morning flight, before going to pick up your bikes at the hire shop, you can walk around the monumental area of what is the cradle of the Renaissance.
Renaissance Tour
A quick but really spectacular walk starts at the Piazza del Duomo, which looks onto the Cathedral of Santa Maria del Fiore with its huge dome – the work of Brunelleschi – and its beautiful facade faced with Tuscan marble. Next up is the Piazza della Signoria with the stunning Palazzo Vecchio, the Neptune Fountain, a reproduction of Michelangelo’s David and a collection of statues of the Medicis, prominent among them being Perseus with the Head of the Medusa,by Cellini. The last stretch of our stroll involves crossing the emblematic Ponte Vecchio over the river Arno.
Ice-cream, Bicycles and Trains
We recommend you hire your bicycle at Florence by Bike and then head for the Firenze Santa Maria Novella railway station, less than 1 km from the bike shop.
If you fancy a genuinely artisan ice-cream, stop off at I Gelati del Bondi, at Via Nazionale 61R (on the corner of the Via Faenza), as you will pass by it on your way to the station. They sell ice-creams made by the master, Vetulio Bondi. Consider that people travel to Florence for a few hours solely to attend private classes by this artigiano gelatiere.The train ride to Siena takes 90 minutes (timetable at http://www.trenitalia.com). Only the regionali trains allow bikes on board – there’s an area set aside for them at a charge of 3.5 euros per bike.
Once in Siena, your best bet is to head straight for the hotel, park your bike and go out to enjoy the afternoon and evening in a city which is lively and picturesque throughout. Your way to the Piazza del Campo – where they hold the spectacular, hair-raising Palio di Siena horse race – is lined with many charming restaurants. When choosing a menu, remember that you’re going to be pedalling the next day.
The Essence of Chianti
You cycle out of Siena along the SR222 secondary road, also known as the Via Chiantigiana, which starts at Siena’s central train station and crosses the whole region as far as Florence. After an initial climb, you take an early detour along a more solitary road, the SP102. It leads to Corsignano, Vagliagli and Radda in Chianti, the tarred stretches interspersed with sections of typical Tuscan strada bianca, a dazzling, bright, white compacted-earth surface.
Here, you cycle between hills carpeted with vineyards and olive groves, flanked by rows of cypress trees and past various wineries, notably Terra di Seta (1 km before Vagliagli) and Capannelle (on the outskirts of Gaiole in Chianti), where you can join guided tours and tastings of local wines and virgin olive oils.
The village of Radda in Chianti is a good spot for taking a breather and refuelling. From here, you could go for an optional, 17-km detour loop to visit Castello Vertine and Gaiole in Chianti. This small, tranquil village is a centre of pilgrimage for devotees of vintage cycling. The vintage bike festival known as L’Eroica is held every first Sunday in October here, an event which draws over 7,000 cyclists on vintage bikes. If you want to shorten the ride slightly and save yourself the odd climb, from Radda in Chianti head straight for Panzano. There, connoisseurs of quality meat should stop and sit down to a meal at the Officina de la Bistecca – the former Antica Macelleria Cecchini– where you will meet Dario Cecchini, a craft butcher who imbues his creations with passion and know-how. There are several menus – including a vegetarian one – for both lunch and dinner, but the undisputed star dish is Bistecca a la Fiorentina, still cooked and served on the bone. This experience is key to understanding Dario’s pure, contagious love of his trade, meat and land – he descends from eight generations of butchers. He is so enthralled by his craft that he offers guests the chance to be “a butcher for the day”.
Florence In Style
From Panzano, the road leads down to Greve in Chianti, and then continues on to Chiocchio and Strada in Chianti. Here, you leave the SR222 and head for Ferrone and Impruneta along local roads with the aim of entering Florence via its most spectacular, panoramic access – San Miniato Hill.
From Impruneta, the SP70 takes you to Cascine del Riccio where you have to climb a very steep, narrow street up to San Michele a Monteripaldi. Once on the top, you cycle past some stately villas in the direction of Piazzale Michelangelo, at which point the town lies at your feet. This undoubtedly provides the perfect end-of-route picture.
For the finishing touch to your cycling “escapade”, we recommend booking ahead to dine at Essenziale, chef Simone Cipriani’s new restaurant, which wows guests with a minimalist yet friendly and carefree ambience. Here, the traditional Tuscan recipes della nonna have been reworked and reappraised in subtle, delicate and amusing terms. The Conoscersi tasting menu (3 dishes for 35 euros) and La persistenza de la memoria (5 dishes for 55 euros) are a feast of flavours and sensations, as well as a journey into the culinary essence and history of the region. At Essenziale, you will also be taken aback by the lack of any barriers between the kitchen and dining area, while the chef personally serves and describes his creations and reveals his secrets.
Practical Guide
- Route Navigation: you can check out the 95 km itinerary we have just described at this Google Maps link. To plan other routes, the best paper map is Firenze, Siena, Chianti by Kompass.
- Duration: everyone can split up the route at will, depending on accommodations and the number of days available. To enjoy everything the region has to offer, you should ideally devote 3 or 4 days to the trip.
- Choosing Bikes: if you fly with Vueling, you can take your own bike on the plane, but, as the bike tour is only a two-day ride, it may be more convenient to hire one at your destination. At Florence by Bike they renew their fleet every year and have all kinds of bicycles. Touring bikes are the most suitable for the route we have laid out. If you’re worried about slopes, they also have electric bicycles (90 euros for 2 days), which will allow you to negotiate climbs effortlessly.
- Accommodation: available accommodation in Siena and Florence is in overwhelming supply, but be sure to book in advance to secure rooms in the historic centre. En route, your best bet is to look for small B&Bs or go for agritourism.
Text by Sergio Fernández Tolosa & Amelia Herrero Becker
Images by Con un par de ruedas and Giovanni Rasoti
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Moscow In Red
On 8 December 1991, Boris Yeltsin, Leonid Kravchuk and Stanislav Shushkevich signed the so-called Belavezha Accords. Established in 1922 after the February Revolution, the treaty was endorsed by the presidents of the Russian SFSR, the Ukrainian SSR and the Belarusian SSR, thereby marking the dissolution of the Soviet Union. Twenty-five years after the demise of the Communist utopia, the capital of the now extinguished “Red Empire”, of Bunker 42 in the Garden of Fallen Monuments, still hides corners evocative of its former proletarian grandeur.
Bunker 42
Bunker 42 still lies in the heart of Moscow, alongside the Taganskaya metro station, in building 11 at 5 Kotelnicheski Street, 65 metres underground. Once guarded and maintained by a contingent of over 600 soldiers and officials, Bunker 42 was an ultra-high-security shelter for top-level party members in the event of a nuclear war. It now forms part of the State Central Museum of the Armed Forces. Visitors can tour the endless secret tunnels and see for themselves what was then a sophisticated network of communications, and even venture into Stalin’s study.
The White House of Russia
A privileged witness to the end of the Soviet Union, the White House of Russia was the Communists’ answer to their American counterpart. Designed by Dmitry Chechulin and Pavel Shteller, building work got under way in 1965, but the edifice was not completed until 1981. It then became the seat of the legislative power of the Supreme Soviet of the Russian SFSR, effectively the Congress of People’s Deputies of the Russian Federation, until 1991. With his back to its entrance, Boris Yeltsin faced down the Soviet tanks that had rebelled against the then president of the USSR, Mikhail Gorbachev, an act which marked the beginning of the end of the Communist regime.
All-Russia Exhibition Centre
Presided over by a Vostok R-7 8K72 rocket, what is now a convention centre and amusement park was one of Moscow’s main tourist draws during the Communist era. Built in 1939 as an Agricultural Exhibition, it was gradually transformed into a huge park intended to exalt and glorify the economic, scientific and technological achievements of the various republics making up the Soviet Union.
Stolovaya 57
There are a number of restaurants that relive Soviet cuisine 25 years on. Two classics from that period have survived in the iconic GUM galleries – Festivalnioye Café and Stolovaya 57. Then there are hangouts like Detir Ayka (25 Nikitski Boulevard), featuring a Communist menu with such delicacies as stewed fruit, soups and semolina porridge, washed down with shots of vodka or GlavPivTorg. The locale is housed in the former Transport Ministry building which, apart from providing Communist-style cuisine, features a vast library with the complete works of such illustrious figures as Marx, Engels and Lenin.
The Seven Sisters
These high-rises plot one of the most characteristic flourishes on the Moscow skyline –
Moscow State University, Hotel Ukraina, Kotelnicheskaya Embankment Apartments, the Russian Ministry of Foreign Affairs, the Kudrinskaya Square Building, the Hilton Moscow Leningradskaya Hotel, and the Red Gates Administrative Building. The seven buildings in Russian Baroque and Gothic style would have been eight, had the construction of the originally planned Palace of the Soviets come to fruition. The Seven Sisters were built in the 1940s and 1950s to commemorate the 8th centenary of the founding of Moscow.
Lenin’s Mausoleum
The embalmed body of Vladimir Lenin is kept in Red Square, the site of formidable, solemn Red Army parades. Built on the orders of the Soviet State in 1924 following the death of the father of the Revolution, his tomb was designed by the architect Alexey Shchusev, who was inspired by the Pyramid of Zoser and that of Cyrus the Great in Pasargad. Despite Boris Yeltsin’s attempt at having it closed down, Lenin’s Mausoleum is still open to the public free-of-charge on Tuesdays, Wednesdays, Thursdays and Saturdays from 10 a.m. to 1 p.m.
Moscow Metro
It provides the best way of moving about the Russian capital on account of its exceptionally low price and high frequency of trains – one every 40 seconds at peak hours. Over and above its efficiency, the Moscow underground is an authentic, highly impressive work of art. Inaugurated in 1935, the first line linked the Sokolniki and Kievskaya stations. For its grandeur and its enduring aesthetic sublimation, it is a veritable palace of the proletariat.
FSB Museum
Officially dubbed the FSB Museum (FSB stands for Federal Security Service), it has nevertheless been known locally as the KGB Museum ever since it opened in 1989. Located in the former seat of the Committee for State Security (KGB) in Lubyanka Square, the exhibition features gadgets associated with espionage that seem to have leaped out of the television series,The Americans,including explosive devices, cameras concealed in beer cans, etc. The FSB Museum transports visitors back to the days of the Cold War and the atmosphere of double agents infiltrated in enemy territory.
Museum of Soviet Arcade Machines
Soviet youths also spent their time playing with gaming machines, although they were of course all Soviet-made and extremely expensive, costing from 2,500 to 4,000 rubles. Espoused by three nostalgics for Communist arcade machines, the Museum of Soviet Arcade Machines brings together such gems from that era as mini-skittles, machines for killing aliens (with a capitalist ideology, I would imagine) and the popular shaibu-shaibu ice-hockey game. A whole journey back in time, before which you need to first change thirty rubles into three of the old Soviet kopeks. The collection keeps growing.
Sculpture Park in Krymsky Val
Colossal statues of the Communist leaders were one of the most characteristic sights in squares and parks in Soviet cities. These massive effigies gradually disappeared from the urban environment with the fall of the USSR in 1991. The endless collection of sculptures eventually found safe haven in the statue park of the Krymsky Val Museum. The catalogue runs into over 700 statues sculpted in stone or bronze, prominent being that of Felix Dzerzhinsky, a monument in honour of the revolutionary of the same name who was the first director of the Cheka. Needless to say, there are several imperial effigies of Lenin and Stalin, oblivious to the passage of time.
Come and discover the surviving vestiges of Communist Moscow – book your Vueling here.
Text by Oriol Rodríguez for Los Viajes de ISABELYLUIS
Images by Kirill Vinokurov, Dennis Jarvis, David Orban, Rob, Jason Eppink, Helena Volkova
more infoJulio Cortázar and Rayuela's Paris
Even the experts consider it an ‘antinovel’, there is no doubt that Rayuela influenced many generations since it was released and, because of it, Julio Cortázar became a literary benchmark whose centenary of his birth is celebrated this year. If Maga and this unparalleled adventure in Paris also fascinated you, our route through the French capital will help you remembering the most remarkable moments in Horacio Oliveira’s history.
"¿Will I find Maga? Many times I just had to look out coming by rue de Seine, the arch that takes you to Quai de Conti, and only the olive and ash light floating on the river let me distinguish the forms, its tiny shape by Pont des Arts, sometimes walking from side to side, sometimes stopped at the iron parapet, leaned against the water. And it was so natural to cross the street, ascend the steps on the bridge, get in the tiny waist and get closer to Maga smiling unsurprisingly, convinced like me that a chance encounter was the less casual in our life, and that people who arrange dates is the same that needs ruled paper to write each other or that pushes from the bottom the tooth paste”
Quai de Conti: The novel, like our route, starts at rue de Seine, Quai de Conti and Pont des Arts, places where Horacio y Maga met each other, with a special symbolism for the author considering the centric location of this part of the route that take us along the left side of Seine river. Our protagonist also mentions the library Mazarine, located at the other side of the arch and the most antique library in the country.
Pont des Arts: As a connection between Institut de France and Louvre (previously known as Arts Palace), you can find the centric iron bridge where Oliveira got drunk at the first part of the book. Now full of lockers promising everlasting love, the panoramic views over Cité island and all the bridges is one of the most beautiful pictures you can take of the city.
Louvre Museum: Even Rayuela is full of cultural references, when we are talking about visual arts Louvre museum is the only reference Cortázar gives us about this city on this field. The most visited arts museum in the world appears on our way after taking Pont des Arts. This place is a must to anyone because of its wide collection and masterpieces such as “La Gioconda” by Leonardo da Vinci and a stunning building including, since the 80s, a great glass pyramid that you should visit.
Rue du Jour: The latest partners of Horacio at the city, homeless people, feed themselves thanks to the soup dish that they receive here. By the church Saint Eustache, people in need receives food at this street, located at Les Halles, a gardened area right in the city centre where there are two more places we will pass by.
"Au chien qui fume" restaurant: Located at Rue du Pont Neuf, this is one of the cafés named at chapter 132 and is also a meeting point for Etienne and Horacio on the way to the hospital to visit Morelli. This is a typical French restaurant, with an elegant and traditional decoration and a careful cuisine selection. Following this street we find the next stop…
Pont Neuf: Even it name means new bridge, it’s completely the opposite, and it’s the oldest. Here we say goodbye to Horacio and Maga in this route. Made of arches, the bridge took almost 30 years on the making and during the 18th century it was the centre of crime and commerce in the city. Passing by the bridge we will go back to the left side of the Seine, where we will stay.
Rue Dauphine: Even it’s part of a dispensable chapter, Pola, Horacio’s French lover, lives in this street. The street starts after Pont Neuf, and it was named after France’s dauphine, Henri IV’s son.
Rue de la Huchette: This is another place where Horacio thinks his lover can be at. A must-visit pedestrian street with many famous places like the theatre Huchette and Caveau de la Huchette. We pass through from the boulevard Saint-Michel until we reach Rue du Petit-Pont, before we get to the Notre-Dame cathedral.
Notre Dame: Chance makes the protagonists meet again at this iconic landmark of the city, one of the most beautiful and most visited French gothic cathedrals, which was finished on 1345 and is located at the Cité island. Who hasn’t heard about Notre Dame and its famous hunchback? Either as the Quasimodo by Victor Hugo or by Disney, the gargoyles are part of the collective imaginary
Rue du Sommerard: The street where Horacio Oliveira lives and one of the oldest in the city, which during the Roman age took to the baths at Cluny. Next to the famous Saint-Germain Boulevard, Sommerand is nonetheless more relaxed and perfect to take a relaxed walk.
Rue Valette: This is a magic place for our protagonists, in one of the hotels here they consummate the relationship for the first time and here is also where Horacio took Pola. Rue Valette is at the quarter of Sorbonne University and follows the Rue de Carmes, the meeting point for students.
Rue Monge: One of the places where is believed Maga lived after separation and the death of his son Rocamadour. This is a important street located at the university area on the Paris district nº 5.
Rue Monsieur Le Prince: The incomprehensible chance also takes place at this street, which used to be a road and leads to the Edmond Rostand Square along the Saint-Michel Boulevard. Notice also that Polidor restaurant, where the story of Cortazar’s "62 A Model Kit" takes place, is also here. We pass by this place if we go to Odeon.
Rue l’Odéon: Remember here, with Horacio, parts of his relation with Maga, eating at Carrefour de l’Odeon and riding the bike by Montparnasse. The impressive Odeon theatre gives the name to this street and neighbourhood, full of life by night and day, where we can find all kinds of bars, cafés and restaurants. From here, take Saint-Sulpice Street to arrive to the next stop.
Rue de Tournon: This is the street where we walk back to Madame Trépat house, with Horacio. Even traditionally it was full of old bookstores, many luxury fashion shops moved here on the past few years. It’s one of the most prestigious streets, from the Senate and across Saint-Sulpice street, which lead us to the end of this route. Mario Vargas Llosa lived here too.
Montparnasse cemetery: The last stop in this route is also the location at the last chapter of Rayuela, where Horacio takes a little paper and also where Julio Cortázar was buried. At the hearth of Montparnasse neighbourhood, this was inaugurated on 1824 and is the second in the city, with many remarkable people resting here along with the author, such as Simone de Beauvoir, Samuel Beckett or Jean Paul Sartre.
Image from Henri Marion
A place well worth discovering! Check out our flights here.
more infoLost & Found in London
My Vueling City and Mondo Sonoro will be joining forces over the next few months to focus on the music and pop culture aspects of some of Vueling’s destinations. It couldn’t be otherwise – the alliance made its debut in London, the cradle of pop music. For this premiere we decided to spend a weekend accompanying Joan S. Luna, chief editor of this established music magazine. It was a heady few days during which we found time for everything – culinary variety, from Spanish gourmet drawn through an English filter, to fusion to fast food of dubious excellence, to comics and long strolls along Bankside, Oxford Street and Dalston, the district that is chalking up points to become the British capital’s new Soho. We often got lost in the maze-like network of public transport, and also ended up at the odd party, of course. Here, then, is what we did over the 40 hours we spent in London.
The Warm-up
We hit the megacity on a Friday afternoon. What with the time change, however, it was more night than afternoon. It was a typical London day – cold and rainy to different degrees. But, that was of no consequence to us. We had planned to meet the Mondo Sonoro crew at the magnificent Ibérica Victoria restaurant, the latest to be spawned by the family of Ibérica establishments, the talk of the town in London and Manchester. This is where we first met Joan S. Luna, the protagonist of this post. For him it was “a pleasure to savour the fantastic menu offered by Ibérica. Friendly service, great food and a decor that impacts from the outset. The interior design is really striking”. Indeed, the reception counter is crowned by a sort of cloud made up of all kinds of kitchenware. The restaurant was designed by the architect, Lázaro Rosa Violán, from Barcelona’s Estudios Contemporain. Here you can delight in the finest Spanish cuisine, but with an English flourish, considering that 95% of the guests are local. The head chef is none other than the Michelin twice-starred Nacho Manzano. Prevalent among his offerings are the meats and carefully crafted tapas. Make sure you try their croquettes – Marcos Fernández, Ibérica’s Managing Director, revealed that their secret lies in having a chef dedicated exclusively to tapas. We can also recommend their “twice cooked lamb”, marinated in cherries, tomatoes and red peppers from the Bierzo region. Once we had eaten to the full, the wisest thing was to retire to build up our strength for the Saturday, which we knew was going to run well into the early morning hours.
Just Another Hipster Day
London has been at the forefront of grass-roots European culture since the seventies. The length and breadth of the city is graced by neighbourhoods that operate as veritable incubators of trends. Here it is decided what the “in thing” for the next few weeks is to be. A short while ago it was all the rage to grow a beard, return to a traditional lifestyle and submit to vintage interiors. So, who knows what the trend is now? Maybe stamp collecting will suddenly become the hipster fashion.
We decided to begin with a bit of pop culture, so we spent the morning at the Tate Modern where we saw the exhibition, The World Goes Pop. “More than the exhibits themselves, it was quite an eye opener to discover the somewhat hidden face of the Pop Art boom, or how its shock wave yielded fruit in such countries as Spain, Poland and Japan”, remarked Joan when we emerged from the stunning building, a former power station dating from the forties. We then took a stroll through Bankside, where we came across one of the city’s numerous Christmas markets. “For me Bankside is one of the most attractive areas. You can roam its streets and end up wondering whether you are actually in a big city or a small coastal town”.
Motley Afternoon
After lunch, we set off to indulge one of Joan’s great pursuits – manga, comics and sci-fi. We got to Tottenham Court Road station and, after getting lost for the umpteenth time (along Oxford Street, on this occasion), we managed to locate that temple of cult entertainment, the nerdy store par excellence, Forbidden Planet. “This is obviously a landmark for enthusiasts of comics and fantasy literature. Once a compulsory reference point, it may have lost some of its clout to the slew of similar establishments that have popped up in other cities across the world. Despite that, it is an entertaining venue where time really flies”. And indeed it did. We then headed along Denmark Street and were taken aback by the sight of so many music shops – there were even some specialising in basses. After that we made for Dalston, the city’s new wicked precinct. Dalston is an ugly street, so don’t expect a pretty sight. It is full of Turkish restaurants touting döner kebab. However, it is well known for its night scene and for being one of the gay areas. “It was surprising to see how a suburb – or small satellite town – like Dalston has grown into a burgeoning hub of nightlife with noteworthy cultural offerings”. It boasts loads of sleazy joints consisting of narrow basements and endless lines of revellers queuing up to get in. After ambling about, we decided to whet our whistles at The Victoria. “It was a real surprise, set in the heart of Dalston. A grand programme hosted by DJs of diverse styles and some underground concerts to write home about”. We were also splendidly chaperoned by David García, the floor manager.
Experiencing London’s Nightlife
We then went to dinner at The Richmond, “a restaurant where everything works to perfection, from the delightful before-dinner cocktails to the assortment of unusual and highly elaborate dishes”. In effect. Impressively, some of the cocktails were named after groups. The one we liked best was the Sage Against the Machine, based on Wolfschmidt Kümmel, Cocchi Americano, fresh lime and sage. Of the dishes we tasted we can recommend the Galloway beef sirloin matured for 35 days with brine-soaked onion rings and marrowbone. After the tuck-in, and the excellent service dispensed by Vanita Prasad, the locale’s head waiter, we rushed off to The Scala, “one of the most emblematic multi-purpose venues in London offering a balanced set of diverse events in the various areas. The concerts I saw there are still fresh in my mind”, Joan recalls. Incidentally, that is where the last Mega Spanish Party of 2015 was held, organised by Rock Sin Subtítulos Productions Ltd, a promoter dedicated to hosting Spanish artists in London. Joan S. Luna was actually billed to DJ the best hits from here and there at the party. The night went off well, with a packed venue and the satisfaction of having made the most of our short stay in London.
Recommendations
Above all, we advise you to have a map handy (preferably an analog map, to avoid having to frantically search for free wi-fi areas to follow Google Maps from your mobile). London is a colossal city with – shall we say – an unusual urban layout. If you want to use public transport, you need to first take out a diploma, as understanding its workings is for advanced users only. We recommend you take your time moving from A to B, as you are likely to get lost at some stage or spend some time getting your bearings. If you’re going for a weekend or just a few days, the best thing is to take out an Oyster Card. They can be topped up and this is undoubtedly the fastest, most comfortable and economical way of funding single rides by bus, underground, DLR, tram, Thames Clippers, Emirates Air Line and most National Rail services. Another economical and efficient way of moving about the City is by Uber London, a more flexible alternative to taking taxis. Using their mobile app, you can located the nearest vehicles and calculate the estimated waiting time, fare and journey time. And, you have it all recorded, in case you need to file a complaint.
This, then, is the first of a series of joint experiences between My Vueling City and Mondo Sonoro. Our next stop will be in 2016. Music will of course be the pretext for our forthcoming post. But, where are we headed – Paris, Manchester, Berlin, Ibiza…? Stay tuned, and you will soon find out.
Oh! I nearly forgot – it you want to enjoy all these fun spots in London, check out our flights here.
Text by ISABELYLUIS Comunicación
Images by ISABELYLUIS Comunicación, Wikipedia Commons, Ibérica Food & Culture Ltd.
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