Welcome to Zurich West– the trendy, creative, gastronomic, nocturnal district of Zurich! It may not seem so, but this is Zurich, too! Forget everything you have learned and discard your picture postcards – no lake with crystal-clear water, no quaint streets or luxury stores; just brick, concrete and cranes surrounded by hoardings. Where’s the catch? Well, this is the anti-Zurich,the more casual, urbane and cosmopolitan precinct.

The fact is that all-powerful Zurich has undergone a radical facelift and its flagship is none other than Zurich West, its former industrial district. In less than two decades, it has become Switzerland’s engine of modernity, imbuing it with a trendiness on a par with Berlin, London and New York.

Once Upon a Time There Was An Industrial District…

Running alongside Hardbrücke, on the western side of the city, Kreis 5 or Industriequartier, as the area is also known, emerged as an industrial site in the 20th century. However, industrial activity in the area went into sharp decline in the late 1980s, after which derelict warehouses, factories and workshops were soon reclaimed by artists and designers from the underground scene. Alternative art venues were opened and illegal parties were hosted which became celebrated in half of Europe.

Full-scale change, however, arrived with the new millennium and Kreis 5 (meaning “District 5” in German) underwent a feverish transformation, which continues apace today. Now, where ships, soap and turbines were once manufactured, the machines have gone quiet and given way to art, design, gastronomy and music, as well as to businesses, flats and hotels. Attesting to the area’s industrial past is the overwhelming size of the streets, the monumental factory structures and the colossal railway tracks.

With an unabashed eclectic mix of past and future, brick buildings with steel and glass skyscrapers and a cityscape constantly being redefined, Zurich West exercises a magnetic pull that attracts the Swiss and foreigners alike, turning it into a seething, multicultural melting pot. Seduced by its alternative atmosphere and its formidable terrain, we start off on our journey!

Im Viadukt – Shop Till You Drop!

Chic, local designer stores, architects’ studios, cafés and organic food stalls rub shoulders in Im Viadukt, a vibrant shopping paradise built under the arches of the old rail bridge. Here you will find everything, from cut flowers to bicycle bells. Beware, though – you won’t pick up any bargains, as the idea of “cheap” is not included in the Swiss dictionary.

If you’re feeling peckish, the Markthalle offers zero-mile products, and its restaurant, fresh lunch fare at reasonable prices. Sundays are devoted to brunches, but book ahead it you want to avoid being crowded out. The upbeat ambience dovetails into the night and bars are full to bursting of young people sipping Prosecco in the Ambrosi, biding their time for some concert in the Bogen F.

Around Frau Gerolds Garten

A jumbled network of gardens, designer stores and dance clubs range back-to-back along Geroldstrasse. In the middle, a pile of transport containers reminiscent of a Lego on a grand scale, abandoned to their fate – this is Frau Gerolds Garten, an urban oasis which smacks of DIY and a hipster hubpar excellence. In summer, an open-air market springs up here on Saturdays, to be replaced in winter by fondues to beat the cold. It fills up at midday with people having coffee among plants and graffiti, and at night with those having their “first” before descending on the neighbouring clubs. Be sure to soak up the panoramic views from the upper terraces – the trains pass by on eye level and, if you’re lucky, you can make out the Alps in the distance.

A stone’s throw away lie two institutions of alternative clubbing. The iconic Hive is a temple of electronic music, while the veteran Supermarket attracts youngsters who dance to house and techno until dawn. Indeed, when it comes to clubbing, Zurich is queen and Zurich West the base camp for the electronic and experimental scene.

Before leaving the area, we do a spot of shopping. At Bogen 33 and Walter you can pick up vintage furniture. And, in a 25-metre-high tower pile of containers, the Swiss label Freitag flaunts its recycled bags made of truck awnings. A recycled building for a recycled product – Freitag has become a veritable symbol of Zurich West’s contemporary industrial style and its leading ambassador. The views from the rooftop are amazing; there is even a telescope if you want to capture things in detail!

Touching the Stars in Prime Tower

126 metres and 36 storeys establish Prime Tower as the tallest building in Zurich. The green-skinned building was unveiled in 2011 and towers over the city, acting as the new standard-bearer of modern architecture and economic development in the area.

Set on the top floor is the Clouds restaurant, which does its name proud – touching the sky looks more feasible from here! The views over the lake, the old town and the Alps are breathtaking, as are their prices. On the ground floor, Hotel Rivington & Sons takes us back to the 1920s underground in New York, when the sale of alcohol was banned under the Prohibition and bars were camouflaged under the hood of shops and hotels. Treat yourself to a cocktail at any hour – the selection is enormous.

Schiffbau and Puls 5 – Avant-garde and Tradition

Not far from here stand the shipyards of Schiffbau, where vessels were once built to order from around the world. They now host the most avant-garde events in the famous Schauspielhaus Theatre, and the best jazz concerts in the city at Moods, while the glamorous La Salle offers French and Italian cuisine in an outdoor area surrounded by glass walls. Drinks are served in the popular Nietturm Bar, a stunning glass cube crowning the building, with spectacular panoramic views.

One street down, night owls are gearing up for night action.Exilfeatures a programme of alternative parties and concerts, ranging from rock to hip hop, while Blok Clubis dedicated to international electronic music.

A stone’s throw away lies Les Halles, a delightful bistro with Parisian flourishes. Housed in an old warehouse, this popular meeting point is raucous and unkempt, with second-hand artefacts and vintage publicity posters. You can purchase one of the host of bicycles scattered about the interior while ordering their speciality –moules-frites (mussels with French fries).

Modernity and tradition intermingle in the former steel foundry, the site of the Puls 5 complex, a colossal, 5000 m² construction where the huge, erstwhile production floor is encircled by restaurants, shops, offices, a fitness club and flats. Enhanced by such features as steel girders, bare piping and a large industrial crane, this space hosts events of all kinds and embodies the alliances between past and future, as well as the merger between different uses that coexist in one place. If you happen to come here, be sure to try the Restaurant Gnüsserei, surmounted in the centre by the centennial steelworks dome.

Löwenbräu – Voguish Contemporary Art

Contemporary art has moved to Kreis 5 and set up shop in the former Löwenbräu brewery. Its red brick walls now enclose the Löwenbräukunst, a complex dedicated to cutting-edge art. Here, emerging artists from all over the world showcase their work in the Kunsthalle Zürich and Migros Museum of Contemporary Art. The building is also the site of several international art galleries, notably the acclaimed Hauser & Wirth, and of Zurich’s leading art bookshop,Kunstgriff,where you should make a point of browsing their extensive book list.

And here, with the colossal Swissmill as our guiding landmark, a concrete behemoth inaugurated in 2016 used to store grain, and the second tallest tower in the city, we wind up our tour. We have arrived at the river Limmat– time to have a dip!

Be sure to discover this alternative Zurich – you have daily Vuelings here!

Text by Núria Gurina i Puig for Los Viajes de ISABELYLUIS

Photos by Zürich Tourism/Elisabeth Real and Núria Gurina

It was a film that led me to Turin. I was stunned by a giant edifice topped by a spire which towered over the city. It was the Mole Antonelliana, a vivid name alluding to both its blunt presence and its designer, Alessandro Antonelli, who had initially conceived of it as a synagogue. I discovered it in a humble but significant independent film entitled Dopo Mezzanotte (After Midnight), by Davide Ferrario, who lives in the city and has shot many of his films there. It is a hymn to cinema, a passion triangle with the action set in the Museo Nazionale del Cinema, which has been housed in the Mole since 2000. With an area of 3,200 square metres, it is the largest in Europe dedicated to “the Seventh Art”. It is a highly original, spectacular exhibition, both for its location and the layout of its collections, including pre-cinematographic devices, magic lanterns, and both old and modern stage items – notably masks from Star Wars and Bergman’s The Seventh Seal, Superman’s cloak and Marilyn Monroe’s bodice. It is actually one of the most frequented museums in Italy, quite a feat in a country with such a rich history and art heritage. It is also the site of the Turin Film Festival, next slated for 20 to 28 November, which has featured such filmmakers as Nanni Moretti, Gianni Amelio and Paolo Virzi.

The City that Bewitched Risi, Tornatore and Argento

The fact that Turin was Italy’s first capital is evident in its cinema, from Neorealism to erotic comedies, with a profusion of such explicit detective films as Double Game, Black Turin and Torino, centrale del vizio. It was in Turin that the master of horror movies and self-confessed lover of the city, Dario Argento, shot several scenes from one of his first hits, The Cat o' Nine Tails. He went on to film in their entirety his latest works, Do You Like Hitchcock?, Sleepless (Non ho sonno) and Giallo.

The city of the Juventus and Torino football clubs, the annual contenders at the “Derby della Mole”, is also an obligatory stop on the journeys depicted in the perennial classics. Enrico Loverso emigrates from the poor south to the Turinese industrial north in The Way We Laughed (Così ridevano) by Gianni Amelio. In Everybody's Fine (Stanno tutti bene), by Giuseppe Tornatore, an elderly, splendid Marcello Mastroianni visits his adult children distributed across Italy and finds the last of them – of course – in Turin. And, the irascible blind captain played by Vittorio Gassman sets off from Turin station in Scent of a Woman, directed by Dino Risi (the remake, with Al Pacino, came years later). Risi also happened to make his cinema debut in the same Alpine city, when he was assistant director during the shoot of Piccolo mondo antico (Little Ancient World), and it was there, too, that he one night declared his eternal love to the stunning actress, Alida Valli, while they were sitting in a carriage in the rain, in the romantic, lush gardens of the Parco Valentino.

The Setting for Robberies and Spies in American Movies

In The Pink Panther 2, with Steve Martin, one of the city’s most prized treasures is stolen – no less than the Turin Shroud. However, the film that has probably set Turin most on the map is the 1969 cult movie, The Italian Job, by Peter Collinson (which has seen a recent remake). In it, Michael Caine flees with his loot from the carabinieri in his Mini Coopers, through the Palazzo Carignano, along the inner staircases of the Palazzo Madama and around the exterior of the Gran Madre di Dio Church, skidding through the glamorous Galleria San Federico shopping centre, and driving over the flared roof of the Palazzo a Vela, built for the Italia 61 Exhibition and refurbished as a sports centre for the 2006 Winter Olympics. He also drives up the heady oval test track on the old FIAT factory – the city’s veritable economic driving force for decades – housed in the Lingotto building, now a multidisciplinary space for trade fairs and festivals. In his final getaway, his Minis reach the nearby Alps, the formidable mountain range which acts as the backdrop for this stunning city, after having crossed the river Po.

And, opposite the Po stands the majestic Piazza Vittorio Veneto, which appears in The Bourne Ultimatum, a saga starring Matt Damon. However, the café where we later see the fired up secret agent sitting is actually in Madrid! The fact is that the film crew were back working in Spain when a change to the script forced them to repeat the shoot of the scene originally filmed in Turin. The magic of cinema always involves some hidden devices!

If you fancy seeing the city for yourself, secure your ticket here!

Text by Carlos G. Vela para ISABELYLUIS Comunicación

Images by Felipe Cadona Colombo, Jean-Pierre Dalbera, Luigi Giordano, Marco Coïsson, MarkusMark, Nicola Gambetti

Fantastic medieval castles, beautiful scenery, enchanting villages, splendid vineyards, tasty cuisine and a touch of romanticism – what more could you want in a getaway? Well, all that and more awaits you on one of the most popular itineraries in Germany, known as the Romantic Road (Romantische Straße, in German).

The route starts at Würzburg, which lies about 110 kilometres south-east of Frankfurt, and ends in Füssen, 82 kilometres south-west of Munich. Between those two points, you will come across over 60 towns and villages steeped in culture, as well as stunning scenery. In all, an itinerary covering some 400 kilometres to savour what was once an important trade route in the Middle Ages and, since 1950, one of the leading tourist magnets in Germany.

The Main Sightseeing Spots

As there is a lot to see on that long trip, we have made a selection of the places we consider the standout spots to stop at.

Würzburg. Situated in the heart of Franconia’s grape-growing region, this town is famous as the home of a veritable jewel of Baroque architecture – the Würzburg Residence, designated a World Heritage Site by UNESCO in 1981.

Rothenburg ob der Tauber. One of the best preserved medieval towns in the country and one of the major attractions on the Romantic Road, so be sure to make a stopover to visit it. We recommend strolling along the medieval wall to soak up the panoramic views it affords of the city and its surrounding area.

Dinkelsbühl. Another of the gems you will encounter along the Road is this picturesque town, which managed to avoid destruction in both the Thirty Years’ War and the Second World War. It is thus well preserved and the essence of its medieval past intact. A striking feature that meets eye when walking through the town is its numerous towers, numbering sixteen in all.

Nördlingen. While less frequented than the previous ones, much of the historical charm of this beautiful medieval town in Bavaria has been preserved. Curiously, the town was built over a crater caused by the impact of a meteorite that fell to earth over 15 million years ago. It covers an area measuring 25 kilometres in diameter.

Augsburg. The largest city along the route and one of the oldest in Germany. It was founded by the Romans over 2,000 years ago. Having enjoyed independence for a period of its history, the city flourished and generated considerable wealth, becoming one of the most prosperous in Europe. A prominent city landmark is the Rathausplatz, a large pedestrian square in the very heart of the Altstadt, while other noteworthy sights include Renaissance and Baroque buildings.

Wies Pilgrimage Church. Located in Steingaden, this is a must-see spot for art lovers, as the architectural style of the building is among the most noteworthy in the Bavarian Rococo.

Neuschwanstein Castle. Wrapping up our list of recommendations is this stunning piece of architecture which was actually the model for the castle design in Walt Disney’s Sleeping Beauty. No wonder, then, that Neuschwanstein means “new swan stone”. Overlooking the Pöllat Gorge in the Bavarian Alps, its construction was commissioned by Ludwig II of Bavaria – the “Mad King” – in 1866.

Some Pointers

The best way to get around along the Romantic Route is by car, as it gives you greater autonomy when moving from one town to the next. You can pick up a hire car at Frankfurt airport. The route is signposted, so you just have to follow the indications to find your way. Those who prefer an alternative means of transport can take the coach, for which tickets can be booked in advance for specific legs of the journey. The more intrepid among you can also enjoy the pleasure of cycling through the bucolic landscapes as, on the whole, the route does not present any steep slopes.

Since this is one of the most popular tourist destinations in Germany, we recommend that, if possible, you schedule your trip for the spring or autumn, as in summer it is far more crowded.

Now that you’re up to speed with the ins and outs of this fantastic route, it’s time to plan your own itinerary. Check out flights to Frankfurt here.

Text by Los Viajes de ISABELYLUIS

Images by vince42, Tilo 2007, Rictor Norton & David Allen, ilovebutter, Holger Baschleben, Allie_Caulfield, Brian Wiese

Innsbruck is the paradise of snow-sliding sports enthusiasts. Here, one advantage is that the ski runs are just a stone’s throw from the city. Indeed, enthusiasts are treated to abundant white snow and blue skies. In other words, a dream come true for any skier, freerider, snowboarder or hiker worth their salt. The nine ski resorts in the Olympia SkiWorld Innsbruck are relished by skiing enthusiasts. Here, too, lies the Kühtai ski resort which, at an altitude of 2,020 metres, is the Alpine ceiling. Fortunately, Innsbruck is not only about snow-related activities. After a day on the pistes or hiking through the mountains, there is a host of options open to you, including the Christmas markets, of which there are no fewer than six here. But, this time we’re focusing on their resorts.

The Nine Ski Resorts Around the Three-time Olympic City

Olympia SkiWorld Innsbruck features a grand total of nine ski and snowboarding resorts, from family runs to pistes designated for professionals. Here you will find the right piste for you and moving between the different ski runs is facilitated by a free, eco-friendly ski bus.

1. Nordkette

This is one of the steepest pistes in Europe, with a gradient of 70%. The descent from Hafelekar to Seegrube is an experience for any adrenaline junkie. One of the features of this resort is that it is easily accessible by cableway or funicular from the city centre. At Seegrube there is also a chill-out area for those who prefer to swank around. This piste is very complete and includes a Kids Arena for the young ones. Nordketten Skylinepark also has night lighting and a 2,000-watt, surround musical system.

2. Patscherkofel

Located south of the city, the “gentle giant” faces the Nordkette mountain range. The runs on Mt Patscherkofel are three times Olympic (1964, 1976, 2012). Skiers can reach the pistes in comfort on the Olympia-Express and Patscherkofelbahn cableway, while freeriders will discover their own winter idyll at Snowpark Innsbruck.

3. Glungezer

Situated just 12 kilometres from Innsbruck and next door to Patscherkofel, the Glungezer ski station has pistes with panoramic views over the river Inn. It boasts the longest descent in Tyrol, stretching over 15 km. What’s more, as it lies further away from the city, it is less crowded than other spots.

4. Muttereralm

The Muttereralm ski resort is ideal for the whole family and is easily accessible from both Mutters and Götzens. Its attractive, sun-drenched ski slopes provide fantastic views over the Inntal and Wipptal valleys. Here you will find MAP 6020; in other words, the longest snowpark in the Innsbruck region.

5. Rangger Köpfl

A mere 15-minute car ride from Innsbruck, the Rangger Köpfl ski station has beginner- and intermediate-level pistes. A cable car with a capacity of 8, four ski lifts and a snowpark for beginners round off the amenities for ski lovers. The Höhenweg trail also enables hikers to enjoy the restorative Alpine winter air.

6. Axamer Lizum

The Axamer Lizum ski resort stands out for the quality of its pistes. Up to 12,000 people per hour can move about it, with practically no waiting times. With its north-facing slopes, this resort is a veritable paradise of powdered snow. Those game to go there are encouraged to eat at the Hoadlhaus panoramic restaurant.

7. Kühtai

Among the highest resorts in the Alps. Far from the other, crowded stations nearer the city, Kühtai has broad pistes and a guaranteed supply of snow until well into the spring. It also has numerous ski lifts, genuine Alpine shelters and night skiing twice a week. Further, K-Park Kühtai is a thrill for freeriders, as they can ski above the treeline.

8. Schlick 2000

The Schlick 2000 resort is all the rage in Alpine sport. Here, in the Stubaital valley, you can do downhill and cross-country skiing, carving, snowboarding, sleigh-riding, as well as walk in the snow or go paragliding. In the children’s section at the Ski School Stubai, tutors take care of children from the age of 3 months.

9. Stubai

The platform on top of the Stubai glacier affords views of a hundred and nine 3,000-metre summits, as well as over the giant glacier itself. Skiers have at their disposal 110 km of pistes and 25 ski lift systems in this, the largest glacier skiing resort in Austria, while Stubai Zoo is one of the best snowparks in Europe. The resort opens from October to June.

Further information at Innsbruck Tourismus. Why wait to discover the best snow experience on the continent? Check out our flights here.

Text by ISABELYLUIS Comunicación

Images by Innsbruck Tourismus