At first glance, Zurich would seem to be the city of money and private banking, nice shoes and the ultimate in education, the city of luxury and shopping, of lakes and parks. But Zurich is also a city with a very interesting cultural side to it and some daring designers.

A good reference point for finding your way around Zurich is the Hauptbahnhof or, in other words, the central railway station. This enormous station will be your starting point or destination on any trip to or from the airport and from where you can catch the urban trams and buses that travel around the city. In the Swiss capital, public transport is the best option. Forget the taxis unless you want to pay about 30 euros per trip. Speaking of money, the Switzerland still uses the Swiss Franc and paying for things in euros is expensive. We recommend you use a card whenever you can. The cost of living in Switzerland is approximately two and a half times that of Spain. For example, a breakfast of white coffee and a croissant will cost you about eight euros.

Old Zurich is close to the central station, just across the River Limmat. Pedestrian cobbled streets, many bookshops and perfect for a stroll around here.

After, I head over to Langstrasse between districts 4 and 5. A Swiss friend highly recommended it to me because it is the best place to find the most modern and exciting part of the city.

Langstrasse was once a rather vulgar street – if that word can be used to describe the this luxurious city– where you can still find the odd erotic cinema and presumably a few places devoted to decadence. However, the modern reality is completely different. Langstrasse is where we can find such original cultural offerings as Perla-Mode. I walk inside and allow myself to be seduced by the words of Stefan. Perla-Mode is, according to Stefan, a group of artists who have taken over number 84 Langstrasse to develop contemporary art, thought and culture. A series of different rooms enable artists to exhibit their works, people to attend informal talks and chats on culture, art and anthropology and also house an improvised cinema built using old seats from the football stadium and wooden palets to show films that are later discussed in a small room. Wonderful. Perla-Mode consists of the Corner College and Motto Books, where you can find numerous books and magazines on architecture, photography and design from all over the world. Stefan tells me that there are plans to demolish the building to build housing blocks and that Perla-Mode will most probably no longer exist in February 2012. If you are in the Swiss capital before then, it is worth calling by to meet this group of artists to see what they have done to the place.

Just opposite Perla-Mode, I find Soho – an enormous erotic clothing store with various fetish items, leather boots and, as Sonja explains (the girl who approaches me as I enter the shop), things to help make life a little less boring.

I make my way along Langstrasse and find many more shops, some more interesting than others. I’m heading towards Joseffstrasse, following the directions given to me by the people of Zurich. Langstrasse itself is home to all kinds of shops: shoe shops, food outlets, kiosks, fashion shops, etc.

Before stopping to eat somewhere that was recommended to me, the Bistro Föifi 30 at 48 Josefstrasse, I venture over to explore a curious-looking shop, Senior Design Factory. Seduced by the window display, I walk inside and speak to one of its creators, Deborah Biffi, who tells me the story of this social design project that she began in 2008 with her partner Benjamin Moser. The history of Senior Design Factory began with a university degree project they decided to move from paper to reality and which materialised in the space where I’m standing. The project seeks to work with older people no younger than 75. They work with them on the creation of hand-made craftwork designed by them. All the wisdom and experience of many years manifested in wonderful decoration items. Some of them are rather surprising: from kitchen items to lamps or household decorations. Wool is a main feature of the items on sale in this shop. On Saturdays, workshops are held in which the older people teach youngsters the secrets behind their creativity.

The shop itself and its social purpose fascinated me and I was chatting for a long time with Deborah. As I leave, I see that the Bistro Föifi 30 is full to bursting and I am recommended a Turkish restaurant on Gasometerstrasse, Bar Valentins. After a bite to eat, I head down Josefstrasse towards the viaduct. I am told there are some very interesting things to see over there, and they were certainly right.

Before reaching the viaduct, I find Josefwiesse – a lovely park where parents are playing with their children and where others can have a drink while the kids run around in the park. A touch of the mountain countryside in the heart of the city.

As I leave Josefwiesse, I come across the famous viaduct. It is right next to the park and called Im Viadukt on Viaduktstrasse. Each archway of the viaduct is home to a fashion shop, a bar or another of many varied businesses. I take a look around and decide to enter Famous Ape. An original Swiss shop with two establishments: this one in Zurich and another in Geneva. Anina tells me a little about the shop and lets me look around. Goyagoya is another of the shops I decide to take a closer look at. Women’s clothing from German designers and some hard-to-find brands because they produce their work using traditional methods. 52 different shops and a market, the MarktHalle. Accessories and bicycles in Velos, workshops like Daniel Blunschi, flowers in Marsano, hairdressing and clothing in Fashionslave or fashionable bars like Ambrossi Coffee Bar.

I leave the area to head over to the Cabaret Voltaire, temple to Dadaism and a must-see in Zurich. Before I get there, I stop off to visit the city’s great lake. I sit on a bench, like many other locals, and stare at the ducks, the Alps in the background and the edge of Zurich as it surrounds the lake.

The Cabaret Voltaire smells of history. In fact, it has a room containing exhibitions and where they offer performances that maintain the spirit that gave rise to the Dada movement. I like what I see and have a beer in the bar at the Cabaret Voltaire. Before leaving the culture centre, I visit the shop to buy a piece of history in the form of a souvenir.

In the evening, I go for a few beers at Sihlcity – a leisure centre that has risen out of the ruins of an old factory. In the middle of the square, they have kept the characteristic chimney that provides the industrial feel that the surroundings cry out for. There are hotels, shops, restaurants and a disco and concert hall, the Papiersaal, where you can have a few drinks of an evening.

Why not take a trip to Zurich? Have a look at our flights here!

In the following we reveal seven routes in which culture, gastronomy, enotourism, sport and adventure come together to transform your visit to the Catalonian seaboard into an unforgettable experience.

Route 1 - From Sant Carles de la Ràpita to L’Ametlla de Mar (98 km)
Our point of departure is tinged with the marine flavour of oysters and mussels, which you can taste at La Caseta del Parrillo farm, part of the Ruta de las Bateas (Route of the Rafts), which involves a boat ride across the Alfacs bay in Sant Carles de la Ràpita. At Amposta, be sure to sign up for a tour of the Ebro Delta Nature Park with MónNatura Delta del Ebro. You can visit their interpretation centre, the salt marshes, the hides for observing estuary birdlife, as well as ride in the traditional punts. The finishing touch is supplied in L’Ametlla de Mar by the team at Tuna Tour, who will take you diving among red tuna, which you will also be able to taste at the end of the excursion.

Route 2 – From Tarragona to Gratallops (73 km)
Tarragona is the first stop on this second route, which includes a tour of the city guided by Icono Serveis, while Tarragona Experience goes a step further by taking you into their Roman kitchen workshop, Domus Apicius. After this heady dose of culture, it’s time to head for the Port Aventura amusement park, where thrills and excitement are guaranteed. How about a day’s fishing in a genuine fishing boat? The experience is yours at Pesca Turismo Cambrils, so make sure you don’t miss out on it! A stopover at Reus is the perfect excuse for visiting the Gaudí Centre, where you can follow the first few steps of one of the most outstanding and unique architects in this land. The itinerary ends in the Priorat region and their magnificent DO wine, which you can taste in such wineries as Clos de l’Obac, located in Gratallops.

Route 3 – From the Prades Mountains to Vilanova i la Geltrú (112 km)
Awaiting you in the Prades Mountains are villages like Farena, Alcover and Capafonts. You can also join some of the activities offered by Brogit Guiatges, including dramatised excursions, homemade cheese and honey tastings or walking with a shepherd. When you feel like a break, we recommend heading for one of the three monumental complexes making up the so-called “Ruta del Cister” (Cistercian Route), notably the Monastery of Poblet, where you can also stay the night. Wine lovers can take the opportunity to visit Pacs del Penedès and indulge in an enotouristic experience at the Torres Winery. We wind up this third itinerary at the town of Vilanova i la Geltrú, where you can observe a splendid sunset from a yacht. What more could you ask for?

Route 4 - From Sitges to Sant Sadurní d’Anoia (74 km)
In such an inspiring place as Sitges, one good option is to rely on AGIS to take you on a stroll through artists’ workshops. And, if you’re hankering for something racy, why not drop in on Casa Bacardí and learn how to make cocktails? The town of Santa Coloma de Cervelló is a must for devotees of Gaudian architecture, as there you can visit the Güell Colony and Gaudí’s Crypt. And, needless to say, this trip also includes a jaunt through the Penedès DO region where you can stop off at an organic wine cellar like Albet i Noya, or proceed to Sant Sadurní d’Anoia, home to the main cava wineries such as Codorníu.

Route 5 - From Montserrat to Caldes de Montbui (61 km)
One site you simply cannot afford to miss is Montserrat, a major symbol of Catalonia. There you can visit the monastery and the art museum, as well as hike through the amazing nature park. After this immersion in raw nature, you could head for Terrassa, which boasts a number of first-rate museums, notably the Museu de la Ciència i de la Tècnica de Catalunya, (Science and Technology Museum of Catalonia) Museu Tèxtil (Textile Museum) and Parc Audiovisual de Catalunya (Audiovisual Park of Catalonia). This itinerary winds down in “relaxation mode” at the Termes Victòria spa hotel, or the Broquetas Spa, both located in Caldes de Montbui.

Route 6 - From Montmeló to Palamós (155 km)
Are you a speed freak? Then the Circuit de Barcelona-Catalunya, located in Montmeló, is the place for you, where you can get to drive your dream car. And, if you have any energy to spare for more excitement, at Globus Voltor, in the town of Cardedeu, you can sign up for a hot-air balloon ride, or visit the Can Vila horse-riding school in Sant Esteve de Palautordera and explore the Montseny Nature Park on horseback. This route comes to a close in Sant Feliu de Guíxols, where a walk along the coastal footpath comes highly recommended, and Palamós, where you can take part in a seafood cookery workshop in the Espacio del Pescado.

Route 7 - From L’Estartit to Girona (149 km)
Our final route starts with a diving excursion led by the Aquàtica crew in the waters around the Medes Isles off the coast of L’Estartit, while the wetlands of the Empordà region are ideal for ecokayaking with the SK Kayak team. On the outskirts of the nearby village of Sant Martí d’Empúries you should make a point of visiting the Greek and Roman ruins, and a heady dose of culture awaits you in the monastery of Sant Pere de Rodes – dramatised visit included – the Dalí Theatre-Museum in Figueres, the Salvador Dalí House-Museum in Portlligat and the historic centre of Girona, which you can tour on a segway. The final flourish on this route is provided by the Empordà DO wines – you are urged to visit Empordàlia, located in the town of Vilajuïga, where you can taste wines, oil and the region’s typical dishes.

Text by the Agencia Catalana de Turismo

Welcome to Zurich West– the trendy, creative, gastronomic, nocturnal district of Zurich! It may not seem so, but this is Zurich, too! Forget everything you have learned and discard your picture postcards – no lake with crystal-clear water, no quaint streets or luxury stores; just brick, concrete and cranes surrounded by hoardings. Where’s the catch? Well, this is the anti-Zurich,the more casual, urbane and cosmopolitan precinct.

The fact is that all-powerful Zurich has undergone a radical facelift and its flagship is none other than Zurich West, its former industrial district. In less than two decades, it has become Switzerland’s engine of modernity, imbuing it with a trendiness on a par with Berlin, London and New York.

Once Upon a Time There Was An Industrial District…

Running alongside Hardbrücke, on the western side of the city, Kreis 5 or Industriequartier, as the area is also known, emerged as an industrial site in the 20th century. However, industrial activity in the area went into sharp decline in the late 1980s, after which derelict warehouses, factories and workshops were soon reclaimed by artists and designers from the underground scene. Alternative art venues were opened and illegal parties were hosted which became celebrated in half of Europe.

Full-scale change, however, arrived with the new millennium and Kreis 5 (meaning “District 5” in German) underwent a feverish transformation, which continues apace today. Now, where ships, soap and turbines were once manufactured, the machines have gone quiet and given way to art, design, gastronomy and music, as well as to businesses, flats and hotels. Attesting to the area’s industrial past is the overwhelming size of the streets, the monumental factory structures and the colossal railway tracks.

With an unabashed eclectic mix of past and future, brick buildings with steel and glass skyscrapers and a cityscape constantly being redefined, Zurich West exercises a magnetic pull that attracts the Swiss and foreigners alike, turning it into a seething, multicultural melting pot. Seduced by its alternative atmosphere and its formidable terrain, we start off on our journey!

Im Viadukt – Shop Till You Drop!

Chic, local designer stores, architects’ studios, cafés and organic food stalls rub shoulders in Im Viadukt, a vibrant shopping paradise built under the arches of the old rail bridge. Here you will find everything, from cut flowers to bicycle bells. Beware, though – you won’t pick up any bargains, as the idea of “cheap” is not included in the Swiss dictionary.

If you’re feeling peckish, the Markthalle offers zero-mile products, and its restaurant, fresh lunch fare at reasonable prices. Sundays are devoted to brunches, but book ahead it you want to avoid being crowded out. The upbeat ambience dovetails into the night and bars are full to bursting of young people sipping Prosecco in the Ambrosi, biding their time for some concert in the Bogen F.

Around Frau Gerolds Garten

A jumbled network of gardens, designer stores and dance clubs range back-to-back along Geroldstrasse. In the middle, a pile of transport containers reminiscent of a Lego on a grand scale, abandoned to their fate – this is Frau Gerolds Garten, an urban oasis which smacks of DIY and a hipster hubpar excellence. In summer, an open-air market springs up here on Saturdays, to be replaced in winter by fondues to beat the cold. It fills up at midday with people having coffee among plants and graffiti, and at night with those having their “first” before descending on the neighbouring clubs. Be sure to soak up the panoramic views from the upper terraces – the trains pass by on eye level and, if you’re lucky, you can make out the Alps in the distance.

A stone’s throw away lie two institutions of alternative clubbing. The iconic Hive is a temple of electronic music, while the veteran Supermarket attracts youngsters who dance to house and techno until dawn. Indeed, when it comes to clubbing, Zurich is queen and Zurich West the base camp for the electronic and experimental scene.

Before leaving the area, we do a spot of shopping. At Bogen 33 and Walter you can pick up vintage furniture. And, in a 25-metre-high tower pile of containers, the Swiss label Freitag flaunts its recycled bags made of truck awnings. A recycled building for a recycled product – Freitag has become a veritable symbol of Zurich West’s contemporary industrial style and its leading ambassador. The views from the rooftop are amazing; there is even a telescope if you want to capture things in detail!

Touching the Stars in Prime Tower

126 metres and 36 storeys establish Prime Tower as the tallest building in Zurich. The green-skinned building was unveiled in 2011 and towers over the city, acting as the new standard-bearer of modern architecture and economic development in the area.

Set on the top floor is the Clouds restaurant, which does its name proud – touching the sky looks more feasible from here! The views over the lake, the old town and the Alps are breathtaking, as are their prices. On the ground floor, Hotel Rivington & Sons takes us back to the 1920s underground in New York, when the sale of alcohol was banned under the Prohibition and bars were camouflaged under the hood of shops and hotels. Treat yourself to a cocktail at any hour – the selection is enormous.

Schiffbau and Puls 5 – Avant-garde and Tradition

Not far from here stand the shipyards of Schiffbau, where vessels were once built to order from around the world. They now host the most avant-garde events in the famous Schauspielhaus Theatre, and the best jazz concerts in the city at Moods, while the glamorous La Salle offers French and Italian cuisine in an outdoor area surrounded by glass walls. Drinks are served in the popular Nietturm Bar, a stunning glass cube crowning the building, with spectacular panoramic views.

One street down, night owls are gearing up for night action.Exilfeatures a programme of alternative parties and concerts, ranging from rock to hip hop, while Blok Clubis dedicated to international electronic music.

A stone’s throw away lies Les Halles, a delightful bistro with Parisian flourishes. Housed in an old warehouse, this popular meeting point is raucous and unkempt, with second-hand artefacts and vintage publicity posters. You can purchase one of the host of bicycles scattered about the interior while ordering their speciality –moules-frites (mussels with French fries).

Modernity and tradition intermingle in the former steel foundry, the site of the Puls 5 complex, a colossal, 5000 m² construction where the huge, erstwhile production floor is encircled by restaurants, shops, offices, a fitness club and flats. Enhanced by such features as steel girders, bare piping and a large industrial crane, this space hosts events of all kinds and embodies the alliances between past and future, as well as the merger between different uses that coexist in one place. If you happen to come here, be sure to try the Restaurant Gnüsserei, surmounted in the centre by the centennial steelworks dome.

Löwenbräu – Voguish Contemporary Art

Contemporary art has moved to Kreis 5 and set up shop in the former Löwenbräu brewery. Its red brick walls now enclose the Löwenbräukunst, a complex dedicated to cutting-edge art. Here, emerging artists from all over the world showcase their work in the Kunsthalle Zürich and Migros Museum of Contemporary Art. The building is also the site of several international art galleries, notably the acclaimed Hauser & Wirth, and of Zurich’s leading art bookshop,Kunstgriff,where you should make a point of browsing their extensive book list.

And here, with the colossal Swissmill as our guiding landmark, a concrete behemoth inaugurated in 2016 used to store grain, and the second tallest tower in the city, we wind up our tour. We have arrived at the river Limmat– time to have a dip!

Be sure to discover this alternative Zurich – you have daily Vuelings here!

Text by Núria Gurina i Puig for Los Viajes de ISABELYLUIS

Photos by Zürich Tourism/Elisabeth Real and Núria Gurina

Here are some routes we have planned around these exemplary villages:

Eastern Charm – First Stopover

Our unique, Asturian cultural itinerary starts at the easternmost village, San Esteban de Cuñaba, with its high-mountain scenery, footpaths, houses and inhabitants. From here, you can also get a view of the Picos de Europa, the first national park in Spain. It is renowned for its shepherding community which has been living here for hundreds of years. They make such cheeses as Gamonéu and Cabrales, celebrated gems on the international cheese map. The village of Porrúa (Llanes), for its part, is the veritable guardian of Asturian traditions. It features an Ethnographic Museum which records much of these, as well as the Mercáu Astur, a bagpipe ensemble called El Llacín and the bucolic Llanisco village landscape facing both the sea and the Picos de Europa mountains.

From Apple Groves to Cider – Food and Shelter

Both Villaviciosa and Nava have large stretches of pomaradas or apple groves, as well as llagares – places where cider is made and gastronomic festivals called espichas are held–and chigres, typical bars or restaurants offering dishes based on the Asturian tradition. As if that isn’t enough, in Nava we also find the Museo de la Sidra (Cider Museum) where we can steep ourselves in the enthralling universe of cider. At Sariego, another award-winning village, we can taste good cider and haute cuisine. If we take the pilgrim’s walk along the road to Santiago, here we’ll be treated to the finest rural Asturian Romanesque architecture. And, if we’re out caleyando (roaming around), we might arrive at Cabranes and even Torazo, another award-winning village. The route through the Cider District will take us to within a stone’s throw of the sea, to one of the most charming seafaring towns of the north –Lastres– also an award-winner, where we can delight in its views, its atmosphere and its indispensable seafood cuisine.

Symphony of Summits in the Montaña Central and the Nalón Valley – a Break in the Journey

Amid the symphony of summits, mountains, valleys, rivers and forests of the Montaña Central, this journey will lead us to Jomezana and the Huerna Valley, in the heart of Lena. And, from here to Morcín and on to La Foz, to savour its cheeses – including its stunning “Afuega’l Pitu” – its turnips and its scenery. Pressing on through this district we come to Aller and Moreda, where every 11 November the “Fiesta de los Humanitarios” is naturally celebrated by sitting down to a typical feast of fabada bean stew. To top it off, we can stop at Bueño, to view an impressive line-up of hórreos (granaries raised on pillars). The river Nalón, the longest in Asturias, imbues the valley with life. The high note is Sobrescobio, a model neighbourhood community where you are just as likely to stumble upon a madreña – a type of footwear – as a capercaillie, all set against an idyllic rural backdrop.

Camín Real de la Mesa – the Roman Road that Connects us Along this Route

The Camín Real de la Mesa was one of the most important Roman roads connecting the Meseta to the Cordillera Cantábrica range. It was after this road that a splendid district was named, with municipal territories like Somiedo or Teverga where the Cantabrian brown bear roams freely. About ten years ago, the village of Villar de Vildas in the Somiedo municipality was also endowed with the royal award. In Teverga, which was listed as of 2013, mining and stockbreeding are still the major activities. Don’t miss a tour of their Parque de la Prehistoria (Prehistoric Park).

Enchanting Eo and the Magic of the Vaqueiros – a Western Stopover

The Eo ría (estuary) is much more than just a natural divide between Asturias and Galicia – its beauty and biodiversity vivifies an entire Biosphere Reserve. There, Castropol, another model village, faces both the sea and the hinterland; it is an ideal spot for chilling out, playing sport and indulging in its superb cuisine. Further inland, San Tirso de Abres,also a listed village, is an oasis of peace and tranquility. In contrast, Los Vaqueiros de Alzada, a livestock and transhumant village par excellence, gave its name to a district which features a number of interesting stopovers along our route –Soto de Luiña and Novellana, in Cudillero, contribute their enticing pastures and coastal villages of western Asturias. Turning inland, we come across the secluded Valle de Paredes (Valley of Walls) and the river Esva, in Valdés. And, further inland, we arrive at two villages of Tineo studded with character and history – Tuña,the land of General Riego, and Navelgas, well-known for its gold-panning tradition.

Fuentes del Narcea, Degaña, Ibias and the River Navia – the Final Stage

The district of Narcea, Degaña and Ibias has been famed for its mineral wealth since ancient times, a land of pure air and valiant people whose exploits and love of their land have made them a legend. We are approaching the last few stopovers in this unique tour of Asturias. Highly recommended is a visit to Grandas de Salime, the Principality’s ethnographic and military preserve, Boal – the latest village to be listed – and Puerto de Vega, by now on the seaboard. Don’t forget to take a last look at the Cantabrian Sea before you leave, and what better place to do so than Puerto de Vega? This has been a journey with a difference which has led us to come close to a genuine Asturias and its vital essence.

Further information at Turismoasturias

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