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Hayashi

Text: Andreas Schmidl

Since star photographer Jürgen Teller picked Frankfurt as the backdrop for a fashion story and documentary of the celebrated
Redlight District, all the signs are that Europe has a new power city. Frankfurt combines the raw and creative energy of art schools with financial power, leading worldwide ranks of living quality. Amidst strict but stylish businessmen, visitors encounter a crowd of experimental artists, high fashion lovers and flea market raiders.

Number one spot for the trend and fashion savvy is the concept boutique Hayashi – located directly in the heart of the city, opposite of the Stock Exchange. The ‘white box’ space with its prominent centre staircase is divided into a floating mid-level and hosts desirable womenswear labels like Acne, Helmut Lang, Theory and Kenzo as well as easy and affordable diffusion lines such as T by Alexander Wang, Sonia by Sonia Rykiel and Étoile Isabel Marant. Hayashi is also known and celebrated for its fashion blog and street photography, presenting the latest trends and newest looks, always with a little edge and tongue-in-cheek twist. A fun place to visit – in the real and virtual world.

Hayashi
Börsenplatz 13-15
60313 Frankfurt
Lu- Vi 11-19, Sat 11-18
Parkhaus Börse, U-Bahn Hauptwache
www.hayashi-shop.com

Text: Andreas Schmidl

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