The sins of lust, gluttony, greed, sloth, wrath, envy, and pride were singled out as the deadliest by early Christians, and yet their popularity remains unchecked. Turin, with its sublime beauty, its elegantpalazzosand boulevards, and enchanting personality, is a great place to indulge your favourites.

Lust
Lust is commonly regarded as being produced by excessive thinking. For abundances we have the Palazzo dell’Accademia delle Science,containing the Museo Egizio Museum, which holds the most important collection of Egyptian archaeological treasures outside Cairo. But nothing is more opulent than the Piazza Castello. This square boasts several museums, theatres, and cafés of note. There we find the Museo Civico d’Arte Antica in the fabulous Palazzo Madama, a castle that is half medieval and half Baroque, and the museum contains modern and contemporary works of art. At night it’s easier to reach the state of lust. The city’s best night spots are in Murazzi del Po, amongst the archways next to the rive, between the Vittorio Emanuele I and Umberto I bridges. Much to be recommended are the clubs Hiroshima Mon Amour (Via Bossoli, 83), the United Club (Corso Vigevano, 33) which is the meeting point for the city’s rock scene, and Blah Blah (Via Po, 21), in a former cinema.

Gluttony
For unbridled consumption of food and drink to the point of satiety and beyond, try a breakfast or brunch at the morning food specialist Andrea Perino(Via Cavour, 10), a favourite of such luminaries as Alexandre Dumas, Friedrich Nietzsche, and Giacomo Puccini. Or have an excellent cup of coffee at the welcoming Caffè Mulassano (Piazza Castello, 15). This art nouveau café, decorated with gilt carvings of bronze, wood, and leather, was once frequented by the Savoy family and by performers from the adjacent Teatro Regio. Here you’ll find the city’s best stand-up espresso. To continue with luxurious excess, there’s the Caffè San Carlo (Piazza San Carlo, 156), an unbeatable option. There’s nothing like its cakes and sweets, made to recipes more than a century old. To end the day with some serious overeating, your best choice is Sfashion (Via Cesare Battisti, 13), for Turin’s best pizzas, with thick dough and traditional Neapolitan ingredients. But your gluttony needn’t end there. Keep in mind that the first chocolate in tablet form was made in Turin when you visit Al Bicerin (Piazza della Consolata, 5) to try some. In addition, in March the city hosts a famous chocolate fair, known as Cioccola-tó.

Greed/Envy
Greed is a sin of excess in the acquisition of wealth. The elegant tree-lined boulevards and porticoed promenades feature the city’s most expensive fashion boutiques. More affordable clothing is to be found on the pedestrian mall on Via Garibaldi, and in Via Po there are amazing shops selling records and vintage or alternative clothes. But we can also find just the opposite in Turin, the birthplace of Arte Povera (“poor art”), a revolutionary artistic movement in the 1960s, whose members employed humble materials to awaken memories and symbolisms through sculpture and installations. The movement had a major international impact thanks to artists like Gilberto Zorio, Giuseppe Penone, Mario Merz, and Michelangelo Pistoletto.

Sloth
Sloth is related to ordinary laziness or the lack of motivation to do anything. It’s a well-known fact that during a trip the days are often exhausting. That’s why it makes sense to schedule in some relaxation time, and the best place to chill in Turin is Parco Valentino, the park on the banks of the Po. A number of open-air bars and restaurants operate there from late spring to early autumn. And at night, there’s nothing better than to walk back to your room at the Hotel Dogana Vecchia (Via Corte d’Appello, 4), built in the early 19^th C. Mozart was a guest there, and so was Napoleon. The location in the Quadrilatero Romano makes it one of the city’s best hotels.

Wrath
Wrath may be described as a disorderly, uncontrolled sentiment, such as that which can be provoked by one of the world’s greatest historical mysteries: The Holy Shroud of Turin, revered by many as the burial shroud of Jesus ever since 1898, when photographic techniques revealed the negative imprint of a man’s face and body on the cloth. The Museo della Sindone is in the crypt of the church of the Sacra Sindone (Via Santo Doménico, 28). Another building that can disquiet us is the Museo Nazionale del Risorgimento Italiano, located in the Baroque Palazzo Carignano, a former residence of princes.

Envy/Jealousy
Envy is characterised by the coveting of someone else’s possessions. And that’s the predominant feeling among visitors to the Museo dell'Automobile as they eye the four-wheeled gems on display, the most marvellous cars on the planet. But to turn our envy a deeper shade of green we should visit Turin’s cathedral, the Duomo di San Giovanni (Piazza San Giovanni), built in 1491-1498 on the site of three old churches. In one of the chapel the actual Holy Shroud of Turin is kept.

Pride
On nearly all lists of sins, pride is regarded as the original one and the most serious of all. It is identified as the desire to be more important or attractive than others. In the past, the local football teams led the league at a distance from the rest. In the 1940s Torino FC was the undisputed leader, winning five consecutive titles, but the entire teams died in a plane crash in 1949. Four decades later it was the turn of Turin’s other first-division team, Juventus, starring the three-time Golden Boot winner Michel Platini. But there are other sources of pride, such as one of the city’s most famous symbols, the 167-meter tower Mole Antonelliana (Via Montebello, 20), with an aluminium spire, reaching closer to heaven than any other building in this magical city.

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Report by Isabel y Luis Comunicación

Pictures by Turismo Torino e Provincia

At first glance, Zurich would seem to be the city of money and private banking, nice shoes and the ultimate in education, the city of luxury and shopping, of lakes and parks. But Zurich is also a city with a very interesting cultural side to it and some daring designers.

A good reference point for finding your way around Zurich is the Hauptbahnhof or, in other words, the central railway station. This enormous station will be your starting point or destination on any trip to or from the airport and from where you can catch the urban trams and buses that travel around the city. In the Swiss capital, public transport is the best option. Forget the taxis unless you want to pay about 30 euros per trip. Speaking of money, the Switzerland still uses the Swiss Franc and paying for things in euros is expensive. We recommend you use a card whenever you can. The cost of living in Switzerland is approximately two and a half times that of Spain. For example, a breakfast of white coffee and a croissant will cost you about eight euros.

Old Zurich is close to the central station, just across the River Limmat. Pedestrian cobbled streets, many bookshops and perfect for a stroll around here.

After, I head over to Langstrasse between districts 4 and 5. A Swiss friend highly recommended it to me because it is the best place to find the most modern and exciting part of the city.

Langstrasse was once a rather vulgar street – if that word can be used to describe the this luxurious city– where you can still find the odd erotic cinema and presumably a few places devoted to decadence. However, the modern reality is completely different. Langstrasse is where we can find such original cultural offerings as Perla-Mode. I walk inside and allow myself to be seduced by the words of Stefan. Perla-Mode is, according to Stefan, a group of artists who have taken over number 84 Langstrasse to develop contemporary art, thought and culture. A series of different rooms enable artists to exhibit their works, people to attend informal talks and chats on culture, art and anthropology and also house an improvised cinema built using old seats from the football stadium and wooden palets to show films that are later discussed in a small room. Wonderful. Perla-Mode consists of the Corner College and Motto Books, where you can find numerous books and magazines on architecture, photography and design from all over the world. Stefan tells me that there are plans to demolish the building to build housing blocks and that Perla-Mode will most probably no longer exist in February 2012. If you are in the Swiss capital before then, it is worth calling by to meet this group of artists to see what they have done to the place.

Just opposite Perla-Mode, I find Soho – an enormous erotic clothing store with various fetish items, leather boots and, as Sonja explains (the girl who approaches me as I enter the shop), things to help make life a little less boring.

I make my way along Langstrasse and find many more shops, some more interesting than others. I’m heading towards Joseffstrasse, following the directions given to me by the people of Zurich. Langstrasse itself is home to all kinds of shops: shoe shops, food outlets, kiosks, fashion shops, etc.

Before stopping to eat somewhere that was recommended to me, the Bistro Föifi 30 at 48 Josefstrasse, I venture over to explore a curious-looking shop, Senior Design Factory. Seduced by the window display, I walk inside and speak to one of its creators, Deborah Biffi, who tells me the story of this social design project that she began in 2008 with her partner Benjamin Moser. The history of Senior Design Factory began with a university degree project they decided to move from paper to reality and which materialised in the space where I’m standing. The project seeks to work with older people no younger than 75. They work with them on the creation of hand-made craftwork designed by them. All the wisdom and experience of many years manifested in wonderful decoration items. Some of them are rather surprising: from kitchen items to lamps or household decorations. Wool is a main feature of the items on sale in this shop. On Saturdays, workshops are held in which the older people teach youngsters the secrets behind their creativity.

The shop itself and its social purpose fascinated me and I was chatting for a long time with Deborah. As I leave, I see that the Bistro Föifi 30 is full to bursting and I am recommended a Turkish restaurant on Gasometerstrasse, Bar Valentins. After a bite to eat, I head down Josefstrasse towards the viaduct. I am told there are some very interesting things to see over there, and they were certainly right.

Before reaching the viaduct, I find Josefwiesse – a lovely park where parents are playing with their children and where others can have a drink while the kids run around in the park. A touch of the mountain countryside in the heart of the city.

As I leave Josefwiesse, I come across the famous viaduct. It is right next to the park and called Im Viadukt on Viaduktstrasse. Each archway of the viaduct is home to a fashion shop, a bar or another of many varied businesses. I take a look around and decide to enter Famous Ape. An original Swiss shop with two establishments: this one in Zurich and another in Geneva. Anina tells me a little about the shop and lets me look around. Goyagoya is another of the shops I decide to take a closer look at. Women’s clothing from German designers and some hard-to-find brands because they produce their work using traditional methods. 52 different shops and a market, the MarktHalle. Accessories and bicycles in Velos, workshops like Daniel Blunschi, flowers in Marsano, hairdressing and clothing in Fashionslave or fashionable bars like Ambrossi Coffee Bar.

I leave the area to head over to the Cabaret Voltaire, temple to Dadaism and a must-see in Zurich. Before I get there, I stop off to visit the city’s great lake. I sit on a bench, like many other locals, and stare at the ducks, the Alps in the background and the edge of Zurich as it surrounds the lake.

The Cabaret Voltaire smells of history. In fact, it has a room containing exhibitions and where they offer performances that maintain the spirit that gave rise to the Dada movement. I like what I see and have a beer in the bar at the Cabaret Voltaire. Before leaving the culture centre, I visit the shop to buy a piece of history in the form of a souvenir.

In the evening, I go for a few beers at Sihlcity – a leisure centre that has risen out of the ruins of an old factory. In the middle of the square, they have kept the characteristic chimney that provides the industrial feel that the surroundings cry out for. There are hotels, shops, restaurants and a disco and concert hall, the Papiersaal, where you can have a few drinks of an evening.

Why not take a trip to Zurich? Have a look at our flights here!