Milan World Design and Fashion Capital
08 March, 2017
Milan is one of the world’s leading production centres of design, creativity and fashion, which are also its major draws for visitors. Suffice to stroll along the Via Monte Napoleone and the Via della Spiga, two of the landmark shopping precincts, and you will likely be left open-mouthed at the splendid stage setting of the shop windows. No wonder, then, that Milan is the headquarters of such fashion labels as Armani, Prada, Versace, Dolce & Gabbana, Etro, and Miu Miu. Following is our selection of the year’s foremost events which all fashion and design devotees should be including in their schedule and experiencing for themselves.
Milan Design Week
From 4 to 9 April,Milan hosts the Salone del Mobile Milano, one of the major showcases for the latest trends in design, innovation, decoration and creativity each year. Aside from the trade fair itself, which will test your stamina when it comes to traipsing through pavilions and visiting stands, where you will also have to put up with long queues, all the presentations which the firms stage in parallel come under the umbrella of the so-called Fuorisalone. The latter, which is held at a host of venues scattered about the city, enables you to visit (by invitation, on certain occasions) splendid private palaces duly turned into perfect stages for the occasion. These are veritable extravaganzas, at which the stage setting is key, particularly when showcasing the latest trends in design.
The city devotes itself wholeheartedly to the cause for the duration of the fair, when Milan is inundated both by the leading labels that turn up to showcase their wares, and the hordes of visitors from all over the world, who come ready to marvel at the latest in design trends. It is worth bearing in mind that the sheer volume of people flocking to the city has the effect of markedly driving up the prices of accommodation for those few days, so it is essential to prepare your trip well beforehand to avoid unpleasant last-minute surprises.
Milan Fashion Week
This last February the city hosted the latest Milan Fashion Week, when the great names in Italian fashion revealed the cutting-edge trends for the 2017-2018 autumn-winter season. Make a point of attending the forthcoming edition, scheduled for20 to 27 September,during which the catwalks will again be thronged with the most stylish designs, destined to impact the fads we hang in our wardrobes for the 2018 summer season.
Fashion and Design Beyond the Events
You don’t need to visit Milan during these two events to discover how eminently centre-stage fashion and design are in the capital of Lombardy. As we mentioned earlier, merely wandering down the city’s main shopping precincts is truly rewarding on the eyes and a unique opportunity to go on a shopping spree where you can pick up the latest trends.
Another area you should include in your itinerary in the city while hunting for contemporary trends is Brera, a neighbourhood which is at once bohemian and chic and which oozes design wherever you go. Its design studios, and its shop fronts and interiors, will make you feel you have stepped into a fashion magazine. So, be sure to stroll along its streets and soak up the sights. And, you will find the perfect spot for restoring your energy at God Save The Food, an eatery sited in the sunny Piazza del Carmine, flanked by the brickwork-based Neo-gothic Church of Santa Maria del Carmine.
Book your Vueling to Milan and enjoy the very best of international design and Italian fashion.
Text by Los Viajes de ISABELYLUIS
08 March, 2017